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Why a Strong Visual Brand Matters When Hiring Top Talent

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发表于 2022-10-1 11:38:51 | 显示全部楼层 |阅读模式
Most savvy business people are well aware of how important visual branding is when it comes to marketing. A strong visual brand, after all, is key to defining your space in the marketplace, differentiating yourself from competitors and building recognition. But as important as branding is in helping you win over customers, it’s also just as important in helping you win over candidates. Computer with 99designs imagery So if you’re looking to hire — and really, what company isn’t? — it’s well worth keeping in mind. Here are a few ways that a compelling, cohesive visual brand can boost your recruiting efforts, along with some tips for how you can catch the eyes of job seekers. 3 ways a compelling, cohesive visual brand can boost your recruiting efforts — 1. It establishes legitimacy Ever been contacted about an opportunity that seems too good to be true? You know the kind—generous pay, flexible hours, the ability to work from home, all for just a small start-up fee… in a world where email and social media scams abound, today’s talent enters the job search with a healthy amount of skepticism for any opportunity they encounter. And if a company appears to be illegitimate in any way, candidates’ alarm bells start ringing.

Consider the following two job listings on Glassdoor, one featuring a company logo and the other featuring a default icon — which of these do you think looks more reputable in a job seeker’s eye? Glassdoor job listings Job seekers don’t want to waste their time applying to a position that doesn’t exist, and if a particular company doesn’t have the basics—a logo, a well-designed website, a company description—then they very well may move onto another one that does. This isn’t just anecdotal background remove service observation, either—Glassdoor data has shown that job seekers are twice as likely to apply when a job includes employer branded content. Tips: Work with a professional designer to create a sleek, modern logo and make sure it’s present everywhere your jobs are Add your logo design and other branded images to your company’s Glassdoor profile and other job and recruiting sites Ensure a cohesive look across platforms (company website, social media, job sites, etc. uniformity suggests reputability.



It helps communicate your employer brand Ask any company what their logo means and they’ll be able to talk your ear off—brands don’t just choose a logo because it looks cool. The iconic Nike logo, for example, is packed with meaning—the swoosh suggests speed and movement, the checkmark shape recalls success and the direction indicates upward momentum, all of which help define the company’s brand. And for employees and candidates, this can also help define their employer brand—the reputation a company has as an employer, and its unique proposition value to employees. A picture from Zenefits’ Glassdoor profile At Glassdoor, for example, we value qualities like transparency and openness, both of which are purposefully built into our logo. Some companies even go so far as to specifically connect the dots for candidates and employees by outlining what exactly their logos mean.

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